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  "brand": {
    "name": "Sostenica",
    "tagline": "Fresh By Design Skincare",
    "category": "Beauty & personal care",
    "location": "Mexico City, MX",
    "founder": "Nitin Gupta, Adriana Patricia",
    "people": [
      {
        "name": "Nitin Gupta",
        "role": "founder",
        "jobTitle": "Founder",
        "profileUrl": "https://www.linkedin.com/in/nitingupta-ipade/",
        "bio": "I believe the way industrialization has progressed over the past century has fundamentally changed us — but at a cost.\n\nToday, many things are made simply for the sake of being made, then pushed aggressively into the market with little reflection on why they exist or what problem they are meant to solve. Production has become disconnected from purpose.\n\nFor a long time, we chose to overlook the impact of this model. Industrialization brought short-term positives, but often at the expense of long-term consequences. We reduced hunger, yet widened poverty gaps. We learned how to produce more, but depleted natural resources far faster than necessary. Growth came — but so did imbalance, waste, and artificial scarcity.\n\nEventually, observation wasn’t enough.\n\nSOSTENICA is my commitment to doing things differently.\n\nI didn’t want to build something just to scale it. I wanted to build something that felt responsible — to people, to communities, and to the environment. A business model that creates value not only for people, but also for the systems we all depend on.\n\nAt SOSTENICA, sustainability isn’t something we add later — it’s where everything starts.\n\nThat means producin",
        "photoUrl": null
      },
      {
        "name": "Adriana Patricia",
        "role": "co_founder",
        "jobTitle": "Co-Founder",
        "profileUrl": "https://www.linkedin.com/in/adriana-patricia/",
        "bio": null,
        "photoUrl": null
      }
    ],
    "foundingYear": 2024,
    "verifiedWebsite": "https://sostenica.com/",
    "publicContactEmail": "hola@sostenica.com",
    "specificBusinessType": "Skincare",
    "teamSize": "2–5"
  },
  "narrative": {
    "originStory": "In an industry dominated by mass production and shelf-life optimization, quality is often sacrificed for longevity. At Sostenica, we believe that \"Made to Stock\" means \"Made to Expire.\"\n\nSostenica is a precision freshness system. Founded in CDMX, we operate on a Zero Stock model — nothing is pre-made. Production begins the moment a client places an order.\n\nThe problem is structural: conventional skincare is manufactured months before it reaches your skin. To survive that journey, it requires synthetic preservatives, extended stability formulas, and large-scale batch production. The result is a product optimized for commerce, not for your skin.\n\nEvery Sostenica product is formulated with only the essential ingredients that your skin actually needs. Every bottle carries its Fecha de Elaboración — the date it was made. No other brand does this because no other brand can.\n\nWe work with certified local formulators in CDMX. To be precise, fresh, and accountable.\n\nDelivered to your door fresh. No warehouse inventory. No oxidized actives. No synthetic preservatives.",
    "brandClaim": "Skincare should be as fresh and intentional as the ingredients inside it.",
    "keyIngredient": "Precision-made skincare produced on demand",
    "targetCustomer": "30-55 Years Old Females in Mexico City",
    "brandValues": [
      "Radical Transparency",
      "Waste-Free Production",
      "Raíces Locales"
    ]
  },
  "socials": [
    {
      "platform": "Instagram",
      "url": "https://www.instagram.com/sostenica.official/"
    },
    {
      "platform": "LinkedIn",
      "url": "https://www.linkedin.com/company/sostenica/"
    },
    {
      "platform": "Facebook",
      "url": "https://www.facebook.com/sostenica.official/"
    },
    {
      "platform": "TikTok",
      "url": "https://www.tiktok.com/@sostenica.official"
    },
    {
      "platform": "X / Twitter",
      "url": "https://x.com/Sostenica_mx"
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  "offerings": [
    {
      "type": "Product",
      "name": "CarbonPure",
      "description": "Combate el acné\n\nTu piel grasa no es el problema. El jabón equivocado sí lo es. CarbonPure limpia a fondo, controla el exceso de grasa y ayuda a prevenir nuevos brotes — sin dejar la piel tirante ni irritada.\n\nCarbón activado, arcilla roja y aloe vera. Preparado al momento de tu pedido, sin conservadores, sin tiempo en almacén. La frescura es la razón por la que funciona.",
      "category": "Soap",
      "price": "MXN 120"
    },
    {
      "type": "Product",
      "name": "Lumiéra Glow",
      "description": "Crema diseñada para ti\n\nNo existe una sola piel, ¿por qué existiría una sola crema? Lumiéra Glow se formula con los principios activos que tú eliges — para tu piel, tu rutina y tu momento.\n\nÁcido hialurónico, retinol, centella asiática y más. Preparada al momento de tu pedido, sin conservadores artificiales, sin tiempo en almacén. La frescura es la razón por la que funciona.",
      "category": "Face Cream",
      "price": "MXN 280"
    },
    {
      "type": "Product",
      "name": "Jamaican Jewel Shampoo",
      "description": "Ayuda al crecimiento capilar\n\nTu cabello no dejó de crecer — solo necesita un cuero cabelludo más sano para hacerlo. Jamaican Jewel estimula los folículos, fortalece desde la raíz y limpia sin resecar ni generar acumulación.\n\nExtracto de hibisco, levadura y aceite de almendra. Preparado al momento de tu pedido, sin conservadores, sin tiempo en almacén. La frescura es la razón por la que funciona.",
      "category": "Shampoo",
      "price": "MXN 160"
    }
  ],
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      "url": null
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    "reviews": {
      "rating": 4.8,
      "count": 5,
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